Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League native ad newsletter. She is on the board of the Native Advertising Institute and travels the world teaching branded content strategy, best practices, and growth strategies to content creators, marketers and brands. Melanie was the first editor of branded content at The New York Times where she wrote the “Women Inmates” piece for Netflix, which won the OMMA for Best Native Advertising in 2014, and the "Grit & Grace" piece for Cole Haan that won the same award in 2015. She has also done content strategy work for Time Inc's 35+ US magazines, the Huffington Post, and a number of other publishers and brands. As an Expert in Residence with BRaVe Ventures, she offered content strategy consulting, training and advisory to Turner, Viacom, and other major media companies. Learn more about Melanie at mdeziel.com
The Overlap League: overlapleague.com It's a biweekly dispatch of the latest news, recent branded content examples, resources and open jobs designed to help those working in brand storytelling stay informed.